Organic Social Media: Allison Shaw
Join us as we sit down with Allison Shaw, producing branch manager with Novus Home Mortgage, to talk about her experiences with using an online presence to serve her clients and build relationships. With a strong focus on Instagram and LinkedIn, Allison’s goal is to help people achieve home goals and develop lasting relationships with her clients. Listen at 5:17 to find out exactly how Allison created her digital marketing strategy.
When thinking about your approach to social media, it is important to consider who you are targeting and how it will impact your business. At 14:10, Allison discusses how her online presence has impacted her business and her relationships with her clients. She also offers tips on how to build on social media relationships in real life.
“Engage with your followers in real life and not just in social media life.”
Allison Shaw
Allison offers great tips on how to make time each day to engage with her followers on social media amidst a busy schedule. Listen at 16:40 to hear the techniques that Allison uses to schedule her engagement and her social media posts. She also touches on the dangers on third party social media scheduling tools.
Listen at 23:57 to hear Allison’s advice for someone who is starting with social media and trying to build an online presence!
We are so thankful that Allison took the time to chat with us and give her perspective on the importance of an online presence!