Facts Tell, Stories Sell

Storytelling is a brilliant marketing strategy that uses a combination of text, social media posts, websites, branding, and video marketing. Stories are very powerful because they get you to engage and capture the emotion. If you think about it, every sale starts with a story.

There are 3 strategies we want to share with you today, on how you can use storytelling to close the deal.

Identify The Story

 The first one is to identify the story behind the home. Maybe it’s the history of the city it’s located in. Maybe it has a unique feature, such as original woodwork.

“Good property stories use emotion to make the buyer wonder ‘What will happen next?’ or ‘What will it feel like to live in this property?’”

Paint A Picture

The next strategy is to paint a picture for your buyer on what that looks like. Talk about how the center island looks perfect for hosting guests for a cocktail party. Or how the newly renovated basement looks like a perfect place to have family movie nights, or to watch the Vikings Game on Sundays! 

Evoke Emotion

Pull on those heart strings. Good property stories use emotion to make the buyer wonder “What will happen next?” or “What will it feel like to live in this property?”