Marketing to Your Niche: Tim Ornell
Today on the podcast, we're sitting down with Tim Ornell, realtor with Realty One Group!
Tim began his career in title and pivoted as a real estate agent in 2015.
Tim has successfully identified his niche, and he does a great job of tailoring his marketing strategies to appeal to that niche.
One of the marketing strategies he uses is video marketing. Today, he shares tips and tricks that have helped him succeed in the industry!
Click the podcast link above to give it a listen and check out the episode outline below!
00:30 - Tell us about your career in the industry and what made you switch from a title rep to a real estate agent?
01:31 - How did you go about making that career change?
03:01 - Tell us about your strategy with video marketing!
04:00 - When you started in video, did you start completely doing it on your own?
05:27 - Can you tell us a success story of winning a listing with your video marketing?
07:43 - Do you use your videos to showcase both your professional and personal life?
09:04 - Share with our listeners your concept of “the last 9”!
11:12 - How do you pivot your strategy among different social media platforms?
11:57 - How do you lead generate on LinkedIn?
12:52 - What does your content planning strategy look like?
13:23 - How does you “last 9” tie into your content planning?
15:40 - What are other tech platforms that you use?
16:33 - What type of content do you see the most results from?
19:43 - What advice would you give a brand-new real estate agent?
21:02 - How do you present yourself as an option to your circle while still giving them the freedom to use who they want?