6 Tips for Successful Instagram Marketing
With Instagram’s ever-growing popularity, it is most likely used in every person’s or brand’s marketing strategy. Instagram is a great place to post content and engage with a huge audience base. However, it can also be difficult for brands to stand out due to the large number of brands competing and trying to market themselves on the social media platform.
Here are 6 tips and tricks to elevate your brand’s Instagram marketing strategy and to see the most engagement from your audience.
1. Make Brand Consistency a Priority
Forming a consistent brand image and setting the tone for your Instagram content is so important. People like consistency, and they like to know what to expect. Brand consistency helps build trust and loyalty with your audience.
The first step to create brand consistency with your Instagram page is to create a content calendar. There are countless benefits to having a content calendar. It allows you to plan posts that are consistent with your brand image, stay organized with your marketing strategy, and hold yourself accountable for staying active on Instagram. Check out our “How to Create a Content Calendar” blog here.
2. Utilize Instagram Stories
The story feature on Instagram can prove to be very beneficial for your brand. It’s a great way to interact with your audience by posting polls, surveys, or allowing your audience to ask you questions directly on the story post. You are also able to add hashtags or clickable links that go directly to your website!
Stories are great for when you want to share content or information with your audience, but you don’t want to add a post to your grid. They are also able to be added as “highlights” at the top of your profile for easy access, even once the story has expired. This is a great way for brands to display their reviews, projects, etc.!
3. Relate to Your Audience
In today’s day and age, people want to see content that they relate to. The popularity of direct and authentic content is rapidly increasing. Many consumers don’t care if you have the most creative captions or flashy photographs. They care whether the brand you’re marketing is real and authentic. This authenticity builds trust, which, in turn, builds loyalty.
4. Post Resourceful and Helpful Content
Posting informative and helpful content for your audience shows that you genuinely care for them because you are freely sharing your knowledge and expertise with them solely to help them become more informed.
It’s natural for people to like your post or content more if they benefit from it in some way. This also builds credibility for your brand because it shows that you are knowledgeable in your area of expertise.
5. Post Reels Often
MAKE SURE YOU ARE POSTING REELS! Reels are soaring in popularity and are an excellent way to reach a large audience base quickly. Reels allow you to show the personality of your brand and engage in trends that you already know are popular!
Not to mention, they’re fun to make!
6. Keep Track of What Content Your Audience Enjoys
One of the most important tips to follow is to keep track of what content your audience enjoys. You should be regularly monitoring engagement on your posts and tailoring your content calendar to appeal to your audience.
In other words, focus on the numbers and give the people what they want!