5 Reasons You Should Blog For Your Business
Creating and maintaining a blog is a fantastic way to support your business for a variety of reasons. With almost two-thirds of the global population connected to the world wide web, there has never been a better time to add blogging to your business’s marketing plan.
In this blog, we are going to highlight 5 reasons blogging is worth investing some of your time into and how it can help support and market your business.
1. It increases website traffic
When you begin blogging, more and more people will visit your website to read your blogs. Especially if your blogs are relevant and beneficial to your audience. Blogging also gives you the opportunity to link to other pages on your website, increasing the amount of time people spend on the site and the number of pages they visit. Blogging also increases website traffic because every time, you publish a blog, that is one more indexed page on your website that is able to be pulled up with different key words and search results. Consistently posting new content on your website shows Google and other search engines that your site is active and up-to-date, making it more likely to rank higher in search results.
2. It helps you share company news
A blog should have resourceful articles that are helpful to your audience, but it is also a great place to post updates regarding what you or your company have been up to. This is beneficial to your company and your audience, because it adds a human and personal element to your blog that is unique to your brand. It’s also a great way to introduce new team members or showcase upcoming events!
3. It builds credibility
Providing free and useful blog content to your audience builds credibility because it shows that you know what you’re talking about, and it also shows that you genuinely care about your audience and want to help them succeed by sharing these free resources. Consistently posting update about the company also builds credibility because your audience will feel as though they know you and that they are in the loop.
4. You can repurpose blog content on other social media platforms
Blog content is a great way to enhance your social media presence! You can drive new traffic to your website by showcasing new blog posts on your social media platforms. When utilizing social media to advertise your blog, you are able to expand your reach. Since you most likely already have an established audience on social media, this is a great strategy to use when you first begin blogging for your company.
5. It helps inform your clients/customers
Information is power. If your audience is informed about your industry and the various options they have available, then they are equipped to make the best decisions. Providing informative resources to your audience is a great way to show that you care, and that you want to help them. As a company, you should be passionate about helping your customers and clients! When your audience is informed about the industry and your company, they are more likely to make the decision to work with you or to refer you to others!