Branding Your Business: Randy Kowlessar
We welcome Randy Kowlessar, founder of Hello Randy, and the key part of All American Title Company’s rebranding! Being the multi-talented and design savvy individual he is, Randy shares his background and how he got to where he is today at minute 1:12.
Considering branding, the most important aspect of creating your brand is your strategy, and it is at minute 11:16 where Randy dives right into the things you should consider first and how to set that strong foundation for your brand.
“The most underrated part of rebranding is understanding the strategic part; the ‘why’.”
Randy Kowlessar, founder of Hello Randy
We touch on social media and get his insight on which social media channels are the most effective and significant for those in the real estate industry. Listen to what Randy has to say at minute 20:40, we also cover the quantity of social media platforms we should be utilizing.
A big thank you to Randy for joining us today and giving our brand a well-deserved face lift!