Building Your Google My Business Listing: David Lovett
This week on the podcast, we have David Lovett, the VP of Content SEO at Rocket 55, a local digital impact agency in Minneapolis. David joins us today to discuss all things Google My Business!
David starts off by answering the big “why” question. He talks about why all professionals should have a Google My Business account at 2:27.
If you’re just getting started with Google My Business, listen at 6:56 to hear what the very first thing you should do is! David then reveals what to do next at 8:56.
Two important aspects of your Google My Business listing are the cover photo and the profile picture. At 10:03, David shares some advice on what types of photos should be used for these!
Some people may be nervous about creating a Google My Business listing because they don’t want to receive the bad reviews. David responds to this concern at 17:50, and he explains how a bad review should be handled at 20:20.
“I think every review on your Google My Business profile, whether good or bad, you should interact with it.”
Reviews are extremely important on your Google My Business listing, and you should be asking everyone that you know and/or work with to leave you a review. However, you must first and foremost ensure that your listing is accurate and up-to-date with your location, business hours, contact information, website, etc.! For real estate agents, a good tip is to set your business hours to 24 hours so that potential clients know they can contact you at any time!
Tune in at 26:04 to learn about Google My Business posts and how you can use them to promote yourself. Another feature of Google My Business is that you can add services. This is a great way to clarify what you do and what industry you’re in. David mentions a few other important features to include on your Google My Business page at 28:09!
Starting with any new platform can feel overwhelming at first. David highlights the top 3-4 things that you should focus on with Google My Business to improve your SEO at 38:20!
Google My Business is an excellent (and free) way to promote yourself and your brand! Everything we discussed in this episode are things that you can easily implement from your phone or computer! We learned some great tips on how to grow your business on Google, and we can’t wait to share them with you!
You can find David at:
LinkedIn: David Lovett
Email: david.l@rocket55.com