Branding Yourself as a Real Estate Agent: Kelly Brown
On this podcast episode, we sit down with social media superstar Kelly Brown! Kelly Brown is a real estate agent at eXp and team lead of Kelly Brown Homes. In 2022 alone, her team sold over $1,000,000 in real estate! To say that Kelly knows a thing or two about how to succeed in the real estate industry would be an understatement. We are so excited for you to give this episode a listen!
Starting off strong at 0:51, Kelly discusses why it is so important to brand yourself. One of the biggest benefits of branding yourself that Kelly discusses is that it gives you more options for the future because it makes you the deal - not your brokerage.
Kelly reveals the first step that she took to brand herself at 2:18. Especially when you first start to brand yourself, it may take some trial and error. It’s important to be authentic when branding yourself and to just keep trying different things until it sticks!
At 6:02, Kelly discusses the importance of remaining consistent with your branding and marketing. You won’t notice a shift immediately, but you just need to stick with it!
“As a realtor, your brand is YOU.”
Kelly shares a quote at 15:26 that provides an excellent way of how you should view your brand.
Tune in at 18:45 to hear Kelly’s advice on how to stand out in the real estate industry and how to differentiate yourself from other people in the industry. There are many different strategies that you can implement with any budget to successfully differentiate and brand yourself.
We asked Kelly, “If you were starting as a new agent, knowing what you know now, would you do anything different?”. Listen to the advice that she gives at 25:40!
This was such a great follow-up episode after our “Branding in The Housing Industry” speaker panel event that we had in March. We had so much fun chatting with Kelly, and we hope you get some tangible takeaways that you can use to build your personal brand!
You can find Kelly at:
Instagram: kellybrownhomes
Email: Kelly@KellyBrownHomes.com
YouTube: Kelly Brown Homes