How to Create a Google My Business Profile
Google My Business is a free platform that helps business owners promote their business information on Google Search and Maps. This platform allows you to reach new customers, post business updates, and see how customers interact with your business on Google. Creating a profile is easy! We will walk you through it in 7 easy steps:
1. Go to Google.com/business
This is the address that you will use to create your profile and to login to your profile in the future. We recommend bookmarking this address for easy access!
2. Login with your Google account
Use your Google account to login. If you don’t have a Google account, no worries! You can create a free account with any email address at google.com/accounts!
3. Enter your business name and address
When entering your business name and address, be sure to spell everything correctly and avoid typos. This is oftentimes the first impression that a potential customer receives from your business, so you want to make it a good one!
4. Choose whether you’re a storefront or a service provider
The next step in the process is to choose whether you’re a storefront or service provider. This step allows you to choose whether you want to work from home, have customers visit the office, etc. You can set a radius around your business, select a city, state, or a group of zip codes.
5. Select your primary business category
This is an essential step in the process because it influences where and when your business will appear in Google searches. Make sure you select the business category most relevant to your business that will yield the most searches.
6. Add your business phone number and a website
Google My Business tracks phone calls and website clicks, so this is a great tool to use. Including your phone number and a link to your website will make it easy for customers to learn more about your business or get in touch if they have any questions.
7. Verify your local listing
The last step to establishing a Google My Business profile is to verify your business listing. This step is most likely done via postcard, and it helps Google verify that your business information is correct and that only the business owner or manager has access to the profile. This step is required to manage your business information across all Google applications including Search and Maps.