Using Instagram Reels for Business
About Instagram Reels:
In an attempt to keep up with the rapid growth of Tik Tok, Instagram released its reels feature in 2020. Reels allow users to create video content containing short clips up to 30 seconds long. Users can use their own sound or set their videos to trending sounds in Instagram’s library. Reels can be shared on your feed and stories, and there is a special tab on your profile that stores all of your reels for easy access in the future.
Now that we’ve covered the basics of what reels are, let’s get into why you should be using them to promote your business.
1. It’s where your target audience is
According to earthweb.com, 1.393 billion people use Instagram every month, and half a billion people regularly use Instagram every day. 40% of America’s population uses Instagram, so odds are, your target market is on the platform. What better way to reach your audience than on a platform that they know and love, and one that you know they are active on?
2. Reels have a large reach
Reels are exposed to a large audience not solely due to how many followers your page has, but also because they are often shared on the explore page and there is a tab specifically for watching reels. While regular grid posts on your feed are typically only exposed to your immediate followers, reels have the opportunity to go “viral” and be showcased to hundreds, if not thousands, of users outside of your immediate network. Reels are also easily shared between users by being sent in direct messages or by being reposted on stories!
3. Easily showcase your business
By posting reels, you are able to showcase products or services that you offer! Reels are a great place for demonstrations, to answer frequently asked questions, or to talk about the benefits that you’re able to provide your audience. This helps you educate your audience while still keeping your content fun and interesting!
4. Add personality to your branding
Instagram reels allow you to showcase your personality and/or company culture! It’s a great way to introduce yourself or your teammates to your audience. This helps your audience associate a face with your business and builds trust and credibility. There is so much creative freedom when it comes to creating reels, so it allows you to shine and show people who you are. Also, Instagram reels make engaging with your customers easier than ever. You can respond to questions and comments left by your audience, and even make videos based on questions or ideas that your audience members recommend!
As more and more people continue to get on board with reels, it is so important that you use this opportunity to promote your business and capitalize on this popular Instagram feature!