Choosing Your Social Media Platforms
Why are Social Media Demographics Important?
Nowadays, there are more social platforms available to you than ever before. In order to make the best use of your time and social strategy, it’s important for you to know which platforms are worth investing in. Demographic data is constantly changing and updating, and it can be difficult to stay on-top of.
Whether the information below dramatically impacts your social media strategy moving forward or not, it’s good to have a refresher and some background knowledge of what audiences are on each platform.
Below, we highlight some demographics that are important to keep in mind when implementing your social media strategy!
Number of monthly active users: 2.91 billion
Largest age group: 25-34 (31.5%)
Gender: 43% female, 57% male
Time spent per day: 33 minutes
Number of monthly active users: 2 billion
Largest age group: 25-34 (31.2%), with 18-24 close behind at 31%
Gender: 48.4% female, 51.8% male (no data on other genders)
Time spent per day: 29 minutes
TikTok
Number of monthly active users: 1 billion
Largest age group: 10-19 (25%)
Gender: 61% female, 39% male (no data on other genders)
Time spent per day: 89 minutes per day
Number of monthly active users: 810 million
Largest age group: 25-34 (58.4%)
Gender: 48% female, 52% male
63% of LinkedIn users access the network weekly, and 22% daily
Pinterest demographics and usage
Number of monthly active users 431 million
Largest age group: 50-64 (38%)
Gender: 78% female, 22% male
Time spent per day: 14.2 minutes
Snapchat
Number of monthly active users: 319 million
Largest age group: 15-25 (48%)
Gender: 54.4% female, 44.6% male
Time spent per day: 25+ minutes
YouTube
Number of monthly active users: 2+ billion
Largest age group: 15-35 (highest reach)
Gender: 46% female, 54% male
Time spent per session: ~30 minutes
Source: Sprout Social