TikTok Marketing in the Real Estate Industry: Grace Novack
Today on the podcast, we are joined by one of our own, Grace Novack! Grace is the Digital Marketing Associate for All American Title Company, and she works with us on a lot of the marketing and editing tasks for the podcast! Today, we sat down to talk about marketing on TikTok for real estate professionals. Grace shares content ideas, tips and tricks for posting, and insights into why it is so important for people within the real estate industry to be utilizing this platform! We can’t wait for you to listen!
Diving right in, Grace shares why all real estate agents should be using TikTok at 0:59. There are countless reasons to use TikTok to market yourself and your brand, but to hear some demographic numbers, tune in at 1:52.
When you first start using TikTok, it can be difficult to know how to start or what you should be posting. At 03:51, Grace shares some great content ideas that can help you reach a larger audience and add value!
At 5:07, we begin to talk about whether you should stick to professional content or if it can be beneficial to post some personal videos as well.
“I think a lot of times people think that it’s either personal or it’s professional, but with TikTok and in this day-and-age, we’re seeing that those two are intertwined more than ever before.”
Tune in at 10:21 to hear Grace’s thoughts on whether it’s important to post at specific times, or if that doesn’t matter.
At 14:03, we answer the question of, “are hashtags important to use?”.
We reveal some tangible tips and tricks that you implement to ensure longer watch times at 16:43!
Staying on top of the trends can feel like a difficult task, but it’s so important to stay relevant and timely. Listen at 24:00 to hear why it’s important to keep up along with some advice for how you can find what’s currently trending!
Some of the main takeaways that came up throughout this episode were to understand your target market, be authentic, focus on engagement, and be consistent! We hope you learned a tangible tip or two to apply to your own TikTok marketing strategy throughout this episode!